Consumer Behaviour in Asia: The Sustainability and Social ‘Say-Do’ Gap

Known for providing expert insights, strategic counsel and creative solutions, Kiri is a trusted advisor in marketing communications, reputation management and crisis communications in the Asia Pacific region. Her 25+ years of experience leading brands to success across Asia have made her a highly sought-after commentator and conference speaker internationally.

Kiri is Founder & CEO of Sinclair, which she established in 2009 and has since built into a multi-award-winning, regional marketing communications agency. A strong advocate for the value of integrated communications and the importance of protecting and building reputation, she holds industry Board positions with The Marketing Society, PRCA APAC and PRHK, is a Fellow of the PRCA and is a member of Tatler Asia’s 2025 Gen.T Tribe. In the wider community, Kiri is on the Hong Kong Baptist University School of Communications Advisory Committee, the ReThink HK Foundation Advisory Board, and is a Mentor for the University of Hong Kong Business School’s Master’s students.

As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai and Singapore, fostering a forward-thinking, creative and solutions-based approach to marketing and communications. Kiri strategically advises clients across the corporate, consumer, luxury, public and NGO sectors. She leads the development of creative growth strategies on both a regional and local level, and advises on sensitive reputational issues for world-leading clients.

Kiri was listed in Tatler’s Asia’s Most Influential in 2021, named PR Agency Head of the Year by Campaign Asia in 2018 and Agency Leader of the Year by Mumbrella in the same year. These accolades compliment the 100+ awards the agency has been bestowed, which include Greater China B2C Agency of the Year and Greater China B2B Agency of the Year by Campaign Asia 2022, Public Relations Agency of the Year 2020 by Marketing Magazine, Hong Kong SAR PR Agency of the Year 2021 and 2020 by Campaign Asia, and Greater China PR Consultancy of the Year 2018 by Campaign Asia.

Born in Hong Kong, Kiri earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and organisations that are creating positive change in the world, are the leading forces that drive her forward.

Javier Calvar, MCMI ChMC

Javier is a seasoned strategist and business leader with an international career spanning over three decades. In his current role as Service Line Group Head at Ipsos in Hong Kong, he leads a significant portion of the business, driving growth and profitability while fostering talent.

Javier’s extensive commercial experience, which includes senior leadership positions in London, Shanghai and Hong Kong, is complemented by a deep and long-standing commitment to social responsibility and sustainable development. He firmly believes in being an asset to both his business and his community, a principle that has guided his career.

This commitment is demonstrated through his active involvement in several non-profit organisations. As a member of the Board of Governors at Lancing College in the UK and Wellington College in China, he contributes to the strategic development of these two venerable institutions. For over a decade, he has served as a business advisor for the Stanford Institute for Innovation in Developing Economies (SEED), where he has volunteered his expertise to support entrepreneurs in emerging markets, particularly in Africa.

Javier’s passion for creating inclusive environments led him to become a founding member of the Race, Ethnicity And Cultural Heritage (REACH) group at Ipsos UK, where he helped deploy initiatives to celebrate diversity and promote inclusion. Furthermore, he dedicates his time to mentoring the next generation of leaders as an award-nominated mentor at his alma mater, the University of Westminster.

Javier holds a PhD in Social Policy from Middlesex University and is an alumnus of Stanford Graduate School of Business. As a Chartered Management Consultant, Javier brings a unique blend of rigorous analytical skill, global business acumen, and a dedicated focus on creating lasting, positive impact for businesses and society.

Ming Chan is the Corporate Communications Director at Tam Jai International, a leading restaurant group in Hong Kong with businesses across Mainland China, Singapore, Japan and Australia. She is a seasoned communication professional with around 20 years of experience in public relations, sustainability, investor relations, branding as well as news reporting.

Prior to joining Tam Jai International, Ming held leadership roles in the communication teams for Sa Sa International, Hong Kong Airlines and Strategic Public Relations Group. Her contributions in developing award-winning communication, branding, CSR, ESG and investor relations strategies have played a vital role in maintaining strong relationships with multiple stakeholders. She has been passionate about nurturing the younger generations through speaking at various conferences and academic institutions.

Sophia Wong is the Head of Communications and Sustainability at Champion REIT, a leading real estate investment trust in Hong Kong. She is responsible for leading Champion REIT’s internal and external communications, including sustainability, community engagement and branding, with over 20 years of experience in the field.

Sophia has been instrumental in devising Champion REIT’s sustainability strategy, including the establishment of 2030 ESG targets in alignment of SDGs of United Nations. Over the years, she has developed a strong passion in sustainability especially green and wellness initiatives. These efforts have led to several top honours of the Trust, including Hong Kong Sustainability Grand Award from The Hong Kong Management Association, the first-in-Hong Kong Quadruple Platinum certifications for existing office building and the award-winning Love・Play・Farm project at Langham Place Mall.